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Shannon Sharpe won three Super Bowls in a Hall of Fame career and once recorded 214 receiving yards in a game, the most ever by a National Football League tight end. Another crowning achievement came long after he was outmuscling bulky defenders, when he convinced a 5-foot-5 comedian to open up while sipping cognac on a brown leather sofa.

When that comedian and actor, Katt Williams, aired his grievances against prominent Black celebrities, including Sean Combs and Kevin Hart, it instantly turned Sharpe’s podcast “Club Shay Shay” into a must-stop destination in Hollywood and beyond. In the months after the episode aired in January 2024, Sharpe secured interviews with the rapper Megan Thee Stallion and the Democratic presidential candidate Kamala Harris.

“‘Club Shay Shay’ has become the modern-day talk show,” said Lillian Xu, a top podcast executive for Vox Media, which produces a handful of rival series.

Sharpe has cut through in a saturated podcast ecosystem where Alex Cooper and the Kelce brothers command nine-figure contracts. In addition to “Club Shay Shay,” Sharpe makes twice-weekly appearances on “First Take,” ESPN’s popular morning debate show, and hosts a secondary podcast, “Nightcap,” with the former N.F.L. receiver Chad Johnson.

Before a live taping of a “Nightcap” episode in New Orleans this week ahead of the Super Bowl, Sharpe exercised his vocal cords in a backstage greenroom as a makeup artist prepared to pat his face. Moments later, his voice, laced with a country-twang accent, soared throughout an auditorium. The friends debated N.F.L. award winners, Johnson’s relationship issues and other topics.