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Condé Nast Is Folding Pitchfork Into GQ, With Layoffs

Condé Nast Is Folding Pitchfork Into GQ With Layoffs
Multiple employees at the storied music criticism site “will be leaving the company,” according to a memo from Anna Wintour.
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Condé Nast Is Folding Pitchfork Into GQ, With Layoffs

Multiple employees at the storied music criticism site “will be leaving the company,” according to a memo from Anna Wintour.

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A large sign, a background for taking photos at a music festival, shows the Pitchfork name and an abstract pattern.
Pitchfork, which hosted an annual music festival, is merging with GQ.Credit...Christopher Dilts/Sipa USA, via Reuters
Sopan Deb
Published Jan. 17, 2024Updated Jan. 18, 2024, 2:18 p.m. ET

Pitchfork, once a cultural bastion for music criticism, will be merged with the men's magazine GQ, leading to layoffs within the online publication, according to a memo from Anna Wintour, the chief content officer of Condé Nast, their parent company.

“This decision was made after a careful evaluation of Pitchfork’s performance, and what we believe is the best path forward for the brand so that our coverage of music can continue to thrive within the company,” Ms. Wintour wrote in her memo, which was issued to the staff on Wednesday.

Among the casualties of the merger was Puja Patel, the site’s editor in chief since 2018, who had replaced Pitchfork’s founder, Ryan Schreiber.

“Both Pitchfork and GQ have unique and valuable ways that they approach music journalism,” Ms. Wintour said, “and we are excited for the new possibilities together. With these organizational changes, some of our Pitchfork colleagues will be leaving the company today.”

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