Jeff Bezos Sells Amazon Stock Each Time It Rises Above $200

New data shows that Amazon (AMZN) founder Jeff Bezos sells the e-commerce company’s stock each time the price rises above $200 U.S. per share.

A look at Bezos’ 10b5-1 plan to sell up to 25 million Amazon shares through Dec. 31, 2025 that has been filed with the U.S. Securities and Exchange Commission (SEC) shows a clear pattern.

Bezos has automatically sold Amazon stock throughout this year each time the price touches $200 U.S. a share or higher.

Conversely, the selling stops each time the share price drops below the $200 U.S. threshold.

This pattern suggests that Bezos has determined Amazon stock’s fair value to currently be $200 U.S. per share.

Bezos, who is now Amazon’s executive chairman, executed his latest automated sale of stock on July 11, with 8,645,380 Amazon shares sold for proceeds of $1.73 billion U.S.

The July 11 sale saw Amazon stock sold at an average price of $200.12 U.S. per share. That was the last time Amazon stock traded above $200 U.S. and the last time Bezos sold stock.

Bezos appears unlikely to sell more Amazon stock anytime soon with the company’s share price currently at just under $160 U.S. a share after the company delivered disappointing second-quarter financial results and weak forward guidance.

Bezos still owns more than 925 million shares of Amazon worth more than $150 billion U.S.

Amazon stock is up 7% this year and currently trading at $159.85 U.S. per share.