WWDC 2021: Apple's iOS 15 FaceTime update, SharePlay launch reflects Zoom's envy
Apple seems a bit disgusted with Zoom being a verb, but Apple is currently competing to add features to FaceTime that mimic Zoom’s capabilities. The bottom line: Zoom can do business, but Apple wants most of the shared consumer experience.
At the WWDC keynote, Craig Federighi, Apple’s Senior Vice President of Software Engineering, gave an overview of the FaceTime update for iOS 15.
- Portrait mode.
- You can also share FaceTime links to connect with Android and Windows users via the web (Pant!).
- Screen sharing.
- Share your experience through a feature called SharePlay that allows you to listen to music and watch videos.
- SharePlay API that allows you to integrate other apps with FaceTime.
Do you know a little? Zoom has the same functionality as these, but probably without the integration of entertainment apps.
Conclusion: Apple wants FaceTime to be more involved in the conversation with Zoom, the latter affecting developers as well as events. As Apple evolves FaceTime, you can expect a mix of business versions.
Here’s what Apple has in mind:
WWDC 2021: Apple’s iOS 15 FaceTime update, SharePlay launch reflects Zoom’s envy
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