Tupperware

Tupperware

Tupperware, no longer a kitchen staple, files for bankruptcy

Tupperware's reliance on people selling its storage containers at home-and-garden parties or through social media was once its strength. Now it's a weakness, the company says in its bankruptcy filing.

With changing consumer habits and increased competition in the market, Tupperware has struggled to adapt and stay relevant. The company's traditional sales model no longer resonates with modern consumers, leading to a decline in revenue and ultimately, the decision to file for bankruptcy.

Despite its iconic status in many households, Tupperware's future remains uncertain as it navigates through this challenging period. Only time will tell if the brand can reinvent itself and regain its former glory in the ever-evolving retail landscape.