See McDonald's' first Cactus Plant Flea Market ad

Today McDonald's released the first commercial in its partnership with streetwear brand Cactus Plant Flea Market. The spot highlights the “Cactus Plant Flea Market” box, which is positioned like a Happy Meal for adults.

The ad, created by Wieden+Kennedy New York, shows the fast food brand’s classic characters Grimace, Hamburglar and Birdie—now with four eyes, in the style of Cactus Plant’s mascot—hopping into a car driven by Cactus Plant Flea Market’s yellow mascot “Cactus Buddy!” They travel to a McDonald’s drive-thru and yell “the box, the box!”

The box includes a Big Mac or 10-piece Chicken McNuggets Meal—packaged with figurines of the McDonaldland characters and “Cactus Buddy!” 

The price of the box will vary depending on where you live. The collaboration will offer merch to those who purchase the meals. You can also order hoodies, hoodies, and other collectibles online.

Cactus Plant has worked previously with brands such as Nike and Marc Jacobs.