10 Best Super Bowl Commercials in 2023: Roundup

The 2023 Super Bowl will go down in history as the moment Rihanna revealed to the world that she was pregnant with her second child. Well, that and the whole thing with the football game. After an intense face-off between the Kansas City Chiefs and the Philadelphia Eagles, the Missouri team emerged victorious, winning the game at State Farm Stadium in Glendale, Ariz., with a score of 38-35.

Of course, Rihanna was also a huge winner; her halftime show performance – the first one since Apple Music took over halftime show sponsorship from Pepsi – was full of a jaw-dropping parade of hits, from “Umbrella” to “Work” to “Bitch Better Have My Money” to “Diamonds.” And while she didn’t bring out any special guest performers, she performed the 2023 Super Bowl Halftime Show while carrying her second child, which reps confirmed before the game was over.

There were musical guests elsewhere throughout the broadcast, too. The increasing trend toward singers and rappers and rockers popping up in Super Bowl ads continued in 2023, with everyone from Ozzy Osbourne to Missy Elliott to Sarah McLachlan to Diddy to Jennifer Lopez to Jack Harlow appearing in commercials for snacks, apps and (naturally) beer.

In her spot with Harlow and Elton John, Elliott – prior to the game – told Billboard they shared a lot of belly laughs doing the Doritos commercial. “[We] laughed as if we had met years back, especially when we had to keep doing those lines. It would be fun to do those bloopers of us doing the skit,” she said.

Below, check out our roundup of the 10 best Super Bowl commercials – not limited to ones featuring musicians, but certainly including a lot of musical icons.